Add competitors

Vector’s whole competitive side runs on one list of companies. These are the products Vector researches, lines up against your features, and watches for changes while you get on with building. Naming them is the first real decision you make here, and nothing about it is permanent: a competitor can move between lists or be removed as your picture of the market sharpens. Open the list from Competitors in the left menu, under Plan product.

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Add a competitor you already know

Click + Add and fill in what you know:

• Name — required
• URL — the competitor’s site
• Description — a line about what they do
• Category — how you group them, for example meeting-assistant

The competitor goes into the list whose tab you’re on — the short list if you’re on All. Only the name is essential; much of the rest arrives on its own once their dossier is built.

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Find the ones you don’t know

Click ✦ AI find competitors. AI searches the web for products like the one you described on My product, and adds what it finds straight to your list. AI puts each one on the short or the long list; move any of them afterwards. The search runs in the background and can take a couple of minutes. It needs two things in place: your product described on My product, and an AI key in Settings. To focus the search on the markets you serve, click the globe button — 🌍 Worldwide until you change it — and pick regions or countries under Target market. Leave it empty to search worldwide. It’s the same market setting as on My product. Once you have a list, ✦ Find more runs the search again and skips everyone already in your table, so a second pass brings new names.

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Sort them into a short and a long list

The two lists split your attention, not your data:

• Short list — the handful you’re directly up against and always watch.
• Long list — the wider field: adjacent products you want on the record without following them closely.

Move a competitor between the two with the List switch on their row, or from the List control at the top of their dossier. The tabs above the table show each list, or All for both, with a count on each.

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Review what you have

Each row shows what’s known about the competitor so far: ⚙ Columns chooses which columns are shown. Drag a column border to resize it; double-click the border to reset it.

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Research several competitors at once

Tick the competitors you want, pick the actions to run for each — 💲 Pricing, 🧩 Features, ✦ Feature scan, Resources or 🔬 Deep research — and click Next. Before anything runs, Vector checks every competitor against every action. Each pair is marked ✓ ready, or ✕ with the reason — no URL, say, or no AI key. Fill in a missing URL right there and the pair is checked again; fix anything else and click Re-check. Click Run · N to start the ready pairs; blocked ones are skipped. Each run uses your AI key. Close (keeps running) closes the window while the runs carry on.

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Remove a competitor

Click ✕ at the end of their row and confirm. Everything collected about them goes with them: deep research, monitoring history, pricing captures, feature evaluations and scans, files and archived pages. Notifications already in your Inbox stay.

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Where to go next