Compare competitors

Once you have a few competitors researched, the question changes from “what does each of them do” to “who has what, and how good is it”. The comparison answers that in one table: every feature in your catalog down the side, you and each competitor across the top. It’s the Coverage view of the catalog: open Features → Features in domain and switch the view from List to Coverage.

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See who has what

Features are grouped by cluster and area, the same way as on the product map. The first column after the feature is Us — your own status — followed by one column per competitor. Each cell holds a status: A dot and a cross mean different things. ❌ is a finding: someone checked and the competitor doesn’t have it. A dot only means nobody has looked yet.

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Focus the comparison

A table with every competitor and every feature is hard to read. Narrow it down:

• Competitors — Short list, Long list or All. Short list, the default, keeps the table to the competitors you’re directly up against. See Add competitors for how the two lists work.
• Only differences — hides the rows where every visible competitor agrees, leaving the features that set competitors apart.
• TL;DR — adds a column with each feature’s one-line summary, when names alone aren’t enough.

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See whose version is better

Having a feature isn’t the same as having a good one. Switch from Status to Score to replace each mark with a 0–10 rating of how good that competitor’s version is, on a heat map: weak implementations toward red, strong ones toward green. Scan a row and you see who’s ahead, not just who’s there. Three cases look different on purpose:

• a number from 1 to 10 is a rating
• 0 means someone rated it and it’s present but not usable
• a dot means it hasn’t been scored yet

Rows that hold a plain value rather than a capability are never scored.

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Fill the comparison

You don’t fill the table by hand. Statuses and scores come from research:

• 🧩 Features in a competitor’s dossier evaluates that competitor against your features and fills their column. To do it for several competitors at once, select them in the competitors list and pick 🧩 Features.
• Score on a feature’s 📊 Competitor coverage section scores every competitor for that one feature.

Each status carries its evidence. Open a feature’s dossier, and its 📊 Competitor coverage section shows, for each competitor, what backs the status and how strong that evidence is. Check it before you rely on a surprising cell.

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Fix a wrong status or score

Competitor cells in the table are read-only. To correct one, open the feature’s dossier, go to 📊 Competitor coverage, and click Edit on that competitor’s row. Set the status, describe What exactly they have, and optionally set a score. A score you set by hand stays yours — later research won’t overwrite it. Your own Us status is the exception: in Status view you can change it right in the table.

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Find your gaps against one competitor

Preparing for a deal against a particular competitor? Click their name at the top of their column to open their comparison page. Our features at this competitor puts your status and theirs side by side for every feature, with how strong their evidence is. Every row where they have something you don’t is marked gap, and only gaps hides the rest. Below it, Found at this competitor, not sorted yet lists what research found at this competitor that isn’t in your catalog yet. These are candidates: See them with all their sources → opens them in the candidates inbox, where you decide what each one is.

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Where to go next