This area is still in development. The product marks Modeling as WIP: screens, labels and behavior described here can change, and some steps may not work yet.
Change an assumption
The assumptions sit on the project’s Dashboard, grouped by what they describe:- Acquisition funnel — marketing budget, conversion rates and word of mouth, which together decide how many customers you bring in each month.
- Pricing — price per seat, seats per workspace, and the share of seats that pay. Add more packages for tiers, or turn on a credit tier.
- Cost of goods (COGS) — what it costs to serve customers, such as AI inference per meeting and infrastructure.
- Team — the roles on your team, their salaries, and how each one grows.
Let AI suggest values
Several sections can ask AI for values grounded in real data instead of your guesses:- ✦ Suggest channels & CAC in Acquisition funnel — cost per visit, conversion rates and budget, from benchmarks for your market.
- ✦ Suggest TAM in Acquisition funnel — the size of your market.
- ✦ Suggest from competitors in Pricing — prices, from what your competitors charge.
- ✦ Suggest benchmarks in Base & MRR breakdown — churn and seats, from market benchmarks.
- ✦ Suggest COGS in Cost of goods (COGS) — inference and infrastructure costs, from current AI model and infrastructure prices.
See where the plan leads
Summary — outcomes at month 36, at the top of the project, shows the headline results at the end of the horizon: workspaces, paid seats, annual recurring revenue, gross and operating margin, breakeven, blended customer acquisition cost, and unit economics such as LTV to CAC and CAC payback. The charts below show how you get there, month by month. To see how much money the plan needs, look at All costs, payroll & P&L: the lowest point of the cumulative line is the capital you’d have to raise. The model doesn’t soften a declining trajectory, so you see the real shape of the plan you’ve built.Test a what-if
Change one assumption and the KPIs and charts update at once — no reload, no waiting. Try a different conversion rate or salary and watch the 36-month trajectory reshape. To see which assumptions matter most, look at Sensitivity: it shifts each input a little and shows how much your annual recurring revenue at month 36 moves. The inputs at the top are the ones worth getting right; the ones at the bottom you can estimate roughly. Unusual or extreme inputs never break the display: they produce flat or zero trajectories, not errors or blank charts.Check that the numbers are realistic
Plausibility check compares what your model implies with real market norms. Green means plausible, amber borderline, and red means the curve demands something rarely seen in practice — a signal to revisit the assumption behind it.Work back from a goal
Instead of tuning assumptions until the numbers look right, set the destination and let AI find ways to get there. Open the 🎯 Planner tab and pick a goal:- Hit a target — reach a value, such as paid users or annual recurring revenue, by a given month.
- Reach breakeven — become operating-profitable by a given month.
- Maximize — push a metric as high as possible.
Trace how a number is calculated
When a number looks wrong, open the Data model tab. It shows the whole calculation as a map: inputs on the left, formulas in the middle, results on the right. Click any value to see its formula, its current number, what it depends on and what it feeds into, traced all the way back to your inputs.Where to go next
Record actuals and forecast from them
Bringing real numbers into the model.
Scenarios
Trying more than one version of your plan.